Are you thinking about offering online training for sale on your website? If so, there are many learning management solutions out there.
This article focuses on why you might want to consider LearnDash instead of the Kajabi platform. I am not an affiliate for either program, but am an educated and experienced eLearning developer. I have experience with both platforms and offer this comparison.
As of today, both learning management systems (known as LMS) offer their services for individuals to offer online training (eLearning) to clients. Both are good systems and compared to traditional systems are very reasonable in pricing since they both deliver powerful resources.
With either system, you will need your own website, preferably a WordPress site, to build your brand online. With Kajabi, there is no installation, since it is a separate system, so you will need to create a link from your website to the system. That is no big deal, but understand having your information reside in another system outside your website means that it can be a pain to remove later.
Installation of the LearnDash plugin is as simple as any other plugin, you simply click to upload to your site. It auto installs in seconds. I like that all of my course information resides on my website, not in a separate system.
Renting Parking Space
If you do not have your online course ready to upload to the system immediately, you are renting in an expensive parking space at Kajabi with the monthly maintenance fee. LearnDash is a low one time purchase fee, no pressure on you to hurry up.
As of the date of this writing, Kajabi is offered at a sale price of $64/month or $768/annually. LearnDash with the PRO Panel option upgrade is $179/year. Once you buy the LD plugin, it works. If you want continued support and the latest version, you purchase a new license the next year. In reality, once you install a WordPress plugin, in seconds, it is up and running ready to be setup. If you do not purchase the next year, all of your courses still work.
Both systems are easy to setup, I am talking about LMS settings other than your courses at this point. You will need a payment processing system and a way to integrate with your email system. Infusionsoft is a very powerful all inclusive system, but it is complicated and there is a high monthly fee. When you have hundreds of people taking your classes each month, there could be justification for this system. With most small business owners, using PayPal for commerce and MailChimp are both good low cost yet high quality tools.
There are choices to make with Kajabi on making it look and feel like your company brand, colors, fonts, etc. You have to spend time to set this up. With LearnDash, whatever WordPress system you are using the pages look like your site instantly since they are on your site.
Both systems offer a good experience for your client. Courses are laid out intuitively and offer drip content options, quizzing and certificates. As a course provider, you make decisions on which features you want to offer.
One big difference in the systems is the storage of videos. Videos cannot be stored on your website, with Kajabi, you can store them on their site. Again, you do not have control over this content and if you decide that the monthly fee is too high in the future, it is a pain to remove them. The solution I would offer is using Google or Amazon s3 to store your video files for much less cost and you can easily retrieve them. I currently use Amazon s3 for storing videos. I have over fifty video files as part of my courseware in storage and spend pennies each month (less than 25 cents) for a monthly charge.
Set and Forget
Both systems offer a set and forget approach. Once the content is loaded, you can focus your attention on marketing your product. Both systems require you to spend time and dollars on your own marketing your programs to potential audiences. Just because Kajabi says it is a complete system, do not think that it will not take effort on your part to spend time and money marketing your courses.
Content is King
While this entire post has been based upon the LMS system, it is only a shell, your course content is what counts. Creating a good course is what will drive your success. Your course can be just text and pictures, or audio, or video or a combination off some or all. The content is the key.
Both systems display content easily to your clients, It is up to you and your writing skills to convince clients to continue on and purchase new courses or programs from you.
Kajabi is a good system, but starting off you need to think of where you really need to spend your money and effort – on creating good content. LearnDash is a good choice both now and as you grow. All the content is easily accessible within your site, so you can re-arrange it if you wanted to. I choose and use LearnDash for my own courseware delivery and I recommend it for my clients too.
If you have signed up for Kajabi and decide you want to try LearnDash instead, you can get a full refund within 30 days.
Want to create an online course and do not know where to start? Setup a free phone consultation with me and get some ideas you can implement right away.